The Seven Soft Spots (b)


The Seven Soft Spots of Aging are based on academic research that describes the psychology of aging and many years of applying this research to everyday business life. The Seven Soft Spots should be considered a crucial part of the DNA of the mature consumer.

Each Soft Spot leads to a specific Grey Ocean Strategy – a way of allocating resources to exploit the enormous opportunity provided by “the demographic earthquake” of global aging. This earthquake has an enormous impact on any business, including yours. So it’s time for a wake-up call!

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