The Grey Ocean Blueprint (b)

Because sometimes you might know what you don’t know, but there might also be other things you don’t know you are unaware of. Let these questions help you to clarify what you might not yet know about successfully targeting the mature consumer.

Relevant Questions to Making Things Happen
To develop a Grey Ocean Strategy, we have to go back to the future. First look into the future, recognize aging as a key force driving change and giving answers to questions with regard to aging, such as “What is aging?”, “Why, when and where is it happening?”, and ‘‘How is it happening?” Then go back into describing the Customer Segment called mature consumers and identify the Empathy Map and their Soft Spots. This should enable you to create, spread, and realize the right value proposition that will create a sustainable competitive advantage.

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