Grey Ocean Blueprint (a)
The theories of Blue Ocean Strategy and Business Model Generation were found to provide us with helpful guidelines for developing Grey Ocean Strategies.
The Grey Ocean Blueprint consists of questions we have to ask ourselves to be able to develop a successful Grey Ocean Strategy. These are questions that are related to the external and internal environment. They should help us to successfully create, spread and realize the value proposition for the mature consumer.
Relevant Questions to Making Things Happen
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