Strategic marketing

To reach the mature consumer, we have to change our marketing paradigms. The traditional marketing paradigms need to be changed into customer based marketing management, based on creating, spreading and realizing an innovative, authentic value proposition for the mature consumer. The book Grey Ocean Strategy of Edgar Keehnen clearly describes how to develop a successful Grey Ocean Strategy.

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Forces driving change, the age to come

Strategic marketing for a New Age

Consumer behavior in Later Life

The Psychology of Aging